Is Your Company Career Page a Magnet?
Exceptional company websites do a terrific job of talking to two audiences: customers and potential employees. Indeed, top executive talent now searches for an employer the same way they search for any other product or service. A Glassdoor study found that 79% of job seekers are likely to use social media in their job search, and 76% of them want to see details on what makes a company a great place to work. So how do you make your company’s career page a magnet for top executive talent? You provide enough written and visual information for prospective employees to:
- Self-determine whether they’re a good fit for your company.
- Get a sense of whether they’re qualified for the job.
- Easily apply on-line.
Attract Top Executive Talent
Why not use the same inbound marketing strategies for your career page as you do for the consumer side of your website? The page should, of course, showcase available openings and important details on how to apply. But is also needs to be creative, memorable and, most importantly, always “on brand.” Content-first, user-oriented web design is now the norm, so simply replace your sales funnel with a recruitment one. The stages remain the same – attract, engage, convince and convert – it’s simply the focus that changes.
- Attract: This means adding value instead of just advertising open positions. Your content must convince candidates to apply.
- Engage: As in sales, you have just those few precious seconds to capture a candidate’s attention. This is where visuals such as photos, graphics and videos can make the difference between whether they stay to learn more or move on.
- Convince: People want to work for the best in the industry. It’s up to you to show them who you are and what your company culture is all about. Give them this insight by featuring current employee testimonials, team photos, learning opportunities, and other awesome perks.
- Convert: Write killer job descriptions and make it easy for interested candidates to take the next step. Avoid corporate buzz words and instead use power words like learn, create, understand, and improve. Make sure your “Apply” button stands out!
Not every potential hire arrives at your career page ready to “buy.” Convert top talent by telling a compelling story. If you need some inspiration on how to pull it off, check out these ten terrific sites that have what it takes!